Geoff McFetridge and The Standard, blankets

Geoff McFetridge, one of our favorite West Coast artists collaborated with us on blankets that live on the beds of The Standard, Hollywood's guest rooms.  It was a challenging problem to create a new design that works with the hotel's iconic Warhol Poppy drapes, but Geoff nailed it.  The newly clothed rooms look incredible. Read more about Geoff and the collaboration here.


Here are the details:

• Composed of 82% pure virgin wool, 18% cotton.  Whip-stiched edges.  Made in Oregon by Pendleton.
• Double embroidered labeled:  The Standard and Pendleton, along with the name of the respective artist
• Black and Sky Blue- reversible, with the colors inverted on the back.


Also check out the blanket that we made with Chris Johanson for the The Standard, Downtown LA here!


More about Geoff:

Geoff McFetridge is a artist based in Los Angeles California. Born in Canada, he was schooled at the Alberta College of Art and the Graduate Design Program at the California Institute of the Arts. In the field of Graphic Design, McFetridge won public acclaim when he was still a student, winning awards from the Art Directors Club and ID magazine for his student work. From 1996 to 1998, he went on to art direct the seminal underground magazine Grand Royal for the Beastie Boys. At that time he founded the design studio Champion Graphics with which he has serviced for numerous international clients and won countless awards for design and animation. 
Well known in the world of graphic design he began to show his work in galleries. His first large scale show was in Japan at Parco Gallery Tokyo. He was part of the Beautiful Losers Exhibition which toured the world, and has made solo exhibitions in Los Angeles, New York, Berlin, Paris, London, Seattle, Milan and the Netherlands. 
His work is in the collection of the SF Museum of Modern Art, Exhibited in the Cooper Hewitt National Design Biennial, and the California Design Biennial. His animations have screened at Cannes, Resfest, Fotokino and South By Southwest. In 2005 he co-founded the skateboard company Solitary Arts, and in 2006 launched a wallpaper and fabric company called Pottok Prints. McFetridge continues to work as a commercial designer, recently creating the graphics for the film "Where the Wild Things Are" and designing wallpaper, carpet and blankets for the Standard Hotel. As an artist he has most recently shown paintings at Half Gallery, NYC.
"McFetridge is well-known within the graphic design community for imagery that is economical and spare, yet powerfully communicative. Geoff developed motifs echo themes found in sculpture, such as the relationship between man-made and natural forms, the interplay between two and three dimensional space and visual conundrums” said Michael Darling, Seattle Art Museum Curator of Modern and Contemporary Art.
"He is part of a new generation of designers who are eager to leap the old divides between image and product, design and art, the flat page and the moving image." Paul Warwick, Director, Smithsonian's Cooper-Hewitt National Design Museum